Project

AEO Content Campaign

A content strategy project focused on helping local service businesses understand how AI search changes visibility while reinforcing the importance of SEO, website clarity, Google Business Profile, reviews, and original content.

Project Overview

A content strategy project focused on helping local businesses understand AI search visibility, SEO fundamentals, and the role of clear owned assets in getting found and chosen.

Skills Demonstrated
Content strategyAEOSEOAudience educationCampaign planningCopywritingRepurposingAI-era marketing strategy

Challenge

Local businesses are hearing that SEO is dead because of AI search, but many still need clear explanations of what actually changed, what still matters, and what to fix first.

Strategy

Create an educational content campaign that explains AI search visibility through practical business fundamentals: clearer owned assets, stronger service pages, accurate Google Business Profiles, specific reviews, local proof, and original answer content.

Build

YouTube long-form video structure
LinkedIn post extraction
Instagram carousel strategy
Facebook post strategy
X/Twitter content extraction
Blog/source asset planning
AEO readiness framework
Foundation and Amplify model

Business Value

The campaign helps business owners understand what to improve before buying random AEO services. It positions clarity, quality, and owned assets as the foundation for both customer trust and AI visibility.

Tools & Technology

Base44

AI-assisted web development

HTML/CSS/JavaScript

Generated-code refinement and customization

GitHub

Code transfer, version control, and continued development

Developed through a strategy-led Base44 workflow involving structured prompting, conversion and UX direction, iterative interface refinement, and informed customization of the generated HTML, CSS, and JavaScript. Project code can also be transferred to GitHub for version control, continued development, or deployment when required.