Digital Marketing Strategist turning strategic marketing research into websites, campaigns, and content systems.
I help businesses improve their online communication through conversion-focused web design, strategic copywriting, search-ready content, paid media planning, and AI-assisted marketing workflows.
Strategy Stack
Associate's Degree in Digital Marketing
Google Ads Certified
Hands-on Portfolio Projects
Research-Led Strategy
AI-Assisted Marketing Workflows
Selected Projects & Case Studies
AEO Content Campaign
A content strategy project focused on helping local businesses understand AI search visibility, SEO fundamentals, and the role of clear owned assets in getting found and chosen.
McCoy's Lawn Maintenance Local Growth System
McCoy's Lawn Maintenance Local Growth System is a local business marketing project focused on building a stronger brand and lead generation foundation through positioning, website strategy, value-led copywriting, local SEO, Google Business Profile planning, Google Ads preparation, review systems, analytics planning, and content strategy.
Conversion-Focused Hero Framework
A website messaging framework built around Offer, Outcome, and Action to help service businesses clarify their first section and guide visitors toward the next step.
Whitelaw Digital Marketing System
A personal brand and marketing system project focused on positioning, content pillars, campaign planning, AI workflows, and service offer development.
Total Auto Repair Conversion-Focused Website Redesign
I transformed Total Auto Repair's outdated website into a modern, conversion-focused experience designed to reduce customer anxiety and make requesting service easier. I repositioned the business around transparency, dependable local expertise, and strong value rather than low-price messaging, then developed a customer journey built around prominent reviews, clear service pricing, strategic acquisition and retention offers, trust signals, and an interactive preliminary quote experience. The redesign also strengthened local SEO messaging for West Allis, prioritized mobile conversion actions, and created a scalable foundation for future email automation, appointment reminders, and customer-retention campaigns. This project demonstrates my skills in competitive research, brand positioning, conversion strategy, UX/UI planning, strategic copywriting, local SEO, and digital customer journey development.
Kore Property Maintenance Services Website Redesign
Kore Property Maintenance Services is an independent, launch-ready brand and digital experience redesign concept for a Houston handyman business with an excellent local reputation. I repositioned the company as a broader property-maintenance partner and built a connected customer journey that helps homeowners, landlords, property managers, sellers, and commercial clients identify services, understand approximate costs, and choose the right next step.
STRIDE Cleaning Group: Conversion-Focused Redesign
An independent, launch-ready redesign that transforms a Miami cleaning company into a premium, dynamic service brand with instant quote logic, bilingual customer journeys, commercial workflows, clearer service architecture, and documented quality positioning. The project combines competitive research, brand strategy, audience segmentation, conversion-focused copywriting, UX and UI direction, service architecture, bilingual interaction design, quote and booking logic, commercial workflows, trust systems, launch planning, and performance measurement.
ConnectSTL Website Strategy & Digital Experience Assessment
A client strategy engagement for ConnectSTL / St. Louis Development Corporation that evaluated how a citywide digital inclusion platform served three distinct audiences. I reviewed the Digital Inclusion Action Plan and live portal, tested representative user journeys, and translated the evidence into a prioritized roadmap covering navigation, journey design, eligibility language, content governance, public measurement, mobile performance, and search discoverability.